If a company sells its products only from a website, which is accessible over the Internet to customers all over the world, does it still need to...

Regardless of a company's dependency on a website, I still
think that it must have a target market.  Like any marketplace, the users of the
internet are varied.  There is so much divergence in those who actively use the internet
that the means of product dissemination is not as important as to whom the product would
be appealing.  Research has to be done on the browsing habits of a particular group that
would be interested in the products, and to ensure that as much exposure and convergence
is present in both the product's appeal and the type of consumer who would want such a
product.  In this, companies cannot simply feel that because they are "on the net,"
their message and product is present and evident.  For example, the advertising space
sold on appeals to a particular type of individual who would frequent a site like this
one.  These companies do not simply admit that because they are on the web, their
product will sell.  Companies know of target audiences and determine how digital
convergence and product demand can be one in the same in ensuring
profit.