Describe Product-Oriented Organization versus market-oriented organization in marketing.With regard to health care marketing

The difference between product-oriented marketing (also
called product orientation) and market-oriented marketing (also called the market
orientation) has to do with how the firm was making its profit and with what motivated
the firm to create new products and/or refine existing
products.

The product orientation focused on creating a
high-quality product.  The idea was that consumers would want the product so long as the
quality was good.  In health care, a hospital might simply work to increase the quality
of care provided and to publicize that quality.

The market
orientation is focused more on trying to chase the needs and wants of consumers.  Firms
find out what consumers want and try to create products that will fill those needs.  A
health care firm using this orientation might create a drug like Viagra or might pioneer
new plastic surgery techniques that might appeal to consumers wishing to look
younger.

The difference, then, is in what drives the firm's
actions.