How does Lady Macbeth persuade her husband to go through with the plan in Macbeth?

Lady Macbeth, in Shakespeare's
Macbeth, is able to persuade her husband to go through with the
plan to murder Duncan by insulting his masculinity.

Lady
Macbeth states that her husband is a coward, "and live a coward in thine own esteem". 
She does not hold anything back when belittling him. She knows that by doing this she
will be able to get Macbeth to do anything that she believes needs to be
done.

She holds the prophecy of his throne to be true. Once
she is tempted by the hope of the crown, she insures that she will do anything that
needs to be done to insure that the prophecy will come true. By her husband gaining the
crown, she gains the crown as well.

In a conversation
between Lady Macbeth and Macbeth, Lady Macbeth goads him into thinking that only through
his murder of Duncan will he be considered a man to
her:

When you
durst do it, then you were a man; And, to be more than what you were, you would be so
much more the man.

During
this period, men were admired and held up based upon their manhood. To question ones
manhood, as Lady Macbeth does, is simply saying that the man is worthless- similar to
that of a woman during the time. Lady Macbeth knows that it is important to be seen as a
powerful and noble man- this is the way that she is able to persuade Macbeth to fulfill
his destiny and claim the crown.