Why should communicator take audience centered approach to communicator?

ExperienceAs a general rule,
talk at one level less than the knowledge base of those you’re speaking to. Don’t assume
your audience has the knowledge you think they should have.
Interest levelEven within the audience different levels of
interest can exist. Those who sit to the front typically are the most interested. Many
but not all who sit in the back, want to be able to make a quick get away when they have
served their time. An audience centered approach requires recognizing all the various
needs, wants, desires, and resolves.MotivationAn audience
centered approach requires learning what the motivations are.Cultural
BackgroundYounger people may not be in the information age. this presents
a unique audience centered approach to reach such an audience.Some minds need constant
action, flash and clash to hold their attention. This is not being said to encourage it.
It is something speakers need be aware of.Familiarity When
giving lectures where people are stiff and formal and I have been viewed the same, there
will be few laughs.