"By the end of my time as prime minister, I concluded that
the solution was specific and quite different from conventional policy." appeal to
ethos: the speaker is using his role as a former prime minister to help establish his
credibility for the audience
"Elevate this into a high-
faluting wail about a Britain that has lost its way morally and we will depress
ourselves unnecessarily, trash our own reputation abroad and, worst of all, miss the
chance to deal with the problem in the only way that will work." appeal to pathos:
speaker is using emotionally charged words like wail, trash, to create fear in the
reader about the potential outcome of the situation. This is also an example of a
slippery slope fallacy because if the situation is not addressed as the speaker suggests
Britain's reputation will fail.
"But many of these people
are from families that are profoundly dysfunctional, operating on completely different
terms from the rest of society, middle class or poor." This is an example of a hasty
generalization because it assumes that if a person comes from a dysfunctional family
then he will be in a gang.
"Britain, as a whole, is not in
the grip of some general "moral decline". I see young graduates struggling to find work
today and persevering against all the odds. I see young people engaged as volunteers in
the work I do in Africa, and in inter-faith projects. I meet youngsters who are from
highly disadvantaged backgrounds where my Sports Foundation works in the north-east and
I would say that today's generation is a) more respectable b) more responsible and c)
more hard-working than mine was. The true face of Britain is not the tiny minority that
looted, but the large majority that came out afterwards to help clean up." This is an
appeal to logos by referring to young people who came from poverty but still were
positive contributors to society.
"At a time of cuts, our
aid budget – which saves countless thousands of lives – is being protected. There is
criticism but the remarkable thing is not how much but how little. The spirit that won
the Olympic bid in 2005 – open, tolerant and optimistic – is far more representative of
modern London than the criminality displayed by the people smashing shop windows."
Appeal to logos because evidenced is based on past events. Also, it is an emotional
appeal because it stirs a sense of patriotism.
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